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From Kathryn Knight:
Consumers often rely on reviews when making purchases...I know I do! And on retail sites, products--including novels--with more reviews usually receive the most visibility in searches. A reader can't even consider choosing a title they've never even seen or heard of, and the book market gets more crowded by the day. A new title gets added to Amazon approximately every five minutes.
Amazon, the largest online retailer for e-books with 88.9% of the market (Bloomberg), only about 5 to 10% of consumers leave reviews after a purchase. Everyone is busy, and I know even if I love a product, I often never get around to leaving a review. (One of my resolutions is to do better with this!)
Enter Winter Games...an event that brings readers who review together with participating authors for a month-long event. I was one of the authors in the Summer event, and I had such a great time, I wanted to spread the word to both interested authors *and* readers for this upcoming winter version.
Full details, FAQs, and sign-up forms can be found on our host's website here.
Direct link to Author sign-up is here
Direct link to Reader sign-up is here
One important note...a Facebook account is required, even if it's not a very active account. The events, book offerings, and communication all take place in the FB group.
And while there's no limit to reader participation, there *is* a max number of authors, so if you're interested, hurry!